![]() This is just the start.įacebook allows you to deliver ads specifically into marketplaces – it remains to be seen which creative types will be made available. ![]() This quiet little rollout is significant because it’s clear Facebook has been searching for ways to increase ad inventory the past 12 months. The first such initiative of 2018, following a clean up of the newsfeed, is here in the form of Marketplace ads – currently open in the US and within selected accounts only. Quick creation in Ads Manager (image via Facebook) Introducing Marketplace adsįacebook have discussed opening up additional ad slots to help ease the increasing burden on inventory as more and more advertisers pile in. You can also create and customize reports in Ads Reporting. Using reports: Reports are located in Ads Reporting under the main menu of Ads Manager.Editing ads: When you want to edit your ads, you can make edits and publish these changes immediately, or you can make edits and save the changes for publishing later.Quick creation allows you to quickly create campaigns and then create ad sets and ads at a later time. Guided creation is similar to the original Ads Manager workflow and walks advertisers through the entire creation process. Creating ads: There are two potential workflows for ad creation – guided creation and quick creation.These are taken directly from Facebook’s update page creating, editing and reporting of ads being the main areas of change: Third party software tools will be watching extremely closely, to pounce on the shortcomings from this new version of Ads Manager. It’s certainly a positive step forward from Facebook to merge the two tools together, however if early indications are to go by there’s going to be turbulance before it properly moves forward. My own first real experience of Power Editor’s might was taking a relative unknown startup to an eight-figure revenue predominantly using Power Editor. That same tool is responsible for generating billions in revenue, both for Facebook and for advertisers. ![]() Now you might read this and wonder why its worth reading an obituary of sorts for a tool which has run its course and only impacts around five million marketers that advertise on the platform worldwide. A symbiotic relationship where third parties are allowed to profit from Facebook’s shortcomings, knowing full well their income stream could be zapped at any moment (via API changes or code mergers back into the belly of the beast).Īs Facebook began bolting features and functionality into both Ads Manager and Power Editor they increasingly began to converge which led to the upcoming singularity – a single Ads Manager interface. With Facebook opening up their Ads API it allowed third parties to plug the gaps Facebook had created, such as split testing, something which Facebook introduced as a tool based on success of third party software providers.Īnd this is the intelligent play Facebook made allow third parties to accelerate functional development and then cherry pick the best to merge back into its own platform. ![]() Ads Manager tried to introduce more power editing features but people like myself still continued to veer towards Power Editor. Whilst Ads Manager continued to develop in parallel, what became clearer over the years was that both product teams were often clashing over features, with overlap in functionality. As the name suggests, it was a bunch of power tools for advanced advertisers. And a very temperamental, buggy one at that.īut it gave deeper access than ever before into the growing amount of data that Facebook held on thier users. I first used it in 2012 when it existed only as a Chrome plugin. Power Editor was Facebook’s attempt at giving advertisers better control in managing their ads. ![]()
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